Many gaming fans would most likely not have heard of Mixer, until Ninja announced his departure from Twitch.Īlthough Ninja still has some way to go to build his popularity up to its old level, he nonetheless attracted many followers to Mixer. Ninja's defection to Mixer was, without doubt, the pivotal moment in Mixer's history. Numbers have continued to rise since then, with another recent boost with the advent of Shroud. There was a massive surge in interest upon the arrival of Ninja. This works out to an average increase in viewing of 12% per month – although, in reality, the growth hasn't been linear. Mixer has expanded rapidly since then, and it now averages 17x as many viewers as it did then. However, Microsoft purchased Beam and relaunched it as Mixer in May 2017, so we can look at that date as the beginning of Mixer as we know it. Mixer began life in January 2016 as a live streaming platform called Beam.
Mixer still has a long way to go until it becomes a household name, despite being owned by software heavyweight, Microsoft. Fellow gaming streamer, Shroud, has just jumped ship to Mixer, too. However, it has jumped to the front of gamers' minds lately, thanks to the defection of popular streamer, Ninja, to the platform. Mixer has bubbled along in the background for the last two years. If you are still uncertain what Mixer is, we described it in detail in a post about what Mixer is and why people live-stream there. You may have noticed an increase in articles about the live-streaming platform, Mixer, on the Influencer Marketing Hub recently.
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